GSMA Intelligence’s annual consumer survey provides latest insights into evolving consumer behaviour and technology adoption globally. The 2024 edition covered 12 countries, including new additions - Australia, Poland, Spain, and the UAE - capturing key trends across eight topics. Looking ahead, planning for the 2025 edition began in January this year, ensuring continued research into emerging trends and market shifts that shape the future of digital consumer experiences.

Join us for a complimentary webinar unveiling key insights and implications from the Global Consumer Survey. Our experts will explore the latest consumer trends in the digital era, and how to leverage them to capture new B2C opportunities. Whether you are a telco operator, an OEM, or a provider of digital services, we will offer data-driven recommendations to help you enhance:

• B2C strategies and messaging

• Competition and partnership strategies

• Targeting new services and markets

• Customer segmentation strategies

• Benchmarking activities

Don’t miss this opportunity to future-proof your B2C strategy with the latest research and industry analysis!