Strengthen your B2C strategy in the digital era | On-demand webinar slides

GSMA Intelligence Digital Consumer Research provides exclusive insights and recommendations on the transformation of consumer technologies and evolution of consumer behaviour in the digital era, drawing on a global consumer survey. Planning for the 2025 consumer survey has just begun, ensuring continued research into emerging trends and market shifts that are shaping the future of digital consumer.

This exclusive webinar explored key insights and implications from the Global Consumer Survey. Our experts discussed the latest consumer trends in the digital era, and how to leverage them to capture new B2C opportunities. Whether you are a telco operator, an OEM, or a provider of digital services/content, these slides will offer data-driven recommendations to help you enhance:

• B2C strategies and messaging

• Competition and partnership strategies

• Targeting new services and markets

• Customer segmentation strategies

• Benchmarking activities