Consumer metaverse: awareness remains stable, while entertainment and leisure activities top the list of use cases

The buzz around consumer metaverse may have quietened down in the past year, but developments in this space continue on various fronts and consumer awareness remains high. In this report, we draw on insights from our December 2023 consumer survey to analyse consumer awareness of the metaverse, look at which consumer segments could be early targets for consumer metaverse platforms and discuss the activities that consumers see benefiting the most from the consumer metaverse. For example, looking at consumer awareness of the metaverse, around 65% of consumers on average across eight of the most developed countries globally are aware of the metaverse. The metaverse is also more real for certain consumer segments, such as younger adults aged 18-44, among whom 70% on average are aware of the metaverse.