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Rahul Sharma

Digital Consumer

Fixed, TV and Convergence

IoT & Enterprise

Mobile Operators and Networks

Spectrum

Pay-TV Markets, Q4 2024: developments and outlook

Mar 2025

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Pay TV

Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.

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Pay-TV Markets, Q4 2024: developments and outlook

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