Data » Topics » Mobile Money

Data Dashboard

Deployments 1 259 9.7%

Reg'd accounts 2 299M 33.3%

Penetration 2,3 8%

Active accounts 2 103M 41.7%

Deployments 2 21 13 in 2012

Agents 2 2.3M 45.8%

Industry Data & Forecasts

Total mobile money registered accounts, 2002–2020

Region FY 2010 FY 2011 FY 2012 FY 2013 FY 2014
Eastern Africa 33,070,763 39,940,295 55,301,132 75,296,444 93,494,632

Topic overview

It is estimated that 2.5 billion people in lower to middle income countries are unbanked. They lack the financial services they need to invest in their livelihoods, protect their assets and prevent them from falling deeper into poverty. Traditional bricks-and-mortar banking infrastructure is too expensive to serve the poor, particularly in rural areas. However, more than one billion underserved people in these markets have access to a mobile phone, providing existing infrastructure that can be used to sustainably offer financial services such as payments, transfers, insurance, savings and credit.

The GSMA’s Mobile Money for the Unbanked (MMU) programme accelerates the growth of commercially-viable mobile money services to achieve greater financial inclusion.

The MMU programme is focused on providing convenient and affordable financial services to the underserved by supporting mobile money services to reach scale. We do this by identifying and sharing benchmark data, operational best practices and commercially-viable interoperability approaches, as well as cultivating enabling regulatory environments. Since the launch of the programme in 2009, the number of mobile money for the unbanked deployments has grown more than tenfold, reaching more than 250 deployments around the world with over 100 million active users. In 2014, seven new markets joined the ranks of countries where there are more mobile money accounts than bank accounts, bringing the total to 16 countries (compared to nine in 2013 and four in 2012). There were 2.3 million mobile money outlets globally and agent networks now outsize traditional financial and remittance service networks.

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State of the Industry 2014:
Mobile Financial Services
for the Unbanked

March 2015

Mobile Money Deployments