AIS: Growing 5G adoption helps stabilise mobile ARPU, with further upside potential ahead

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we show how AIS aims to capture the 5G opportunity through 5G network leadership, segmented 5G offerings and the delivery of new experiences with 5G.