ChatGPT and other advanced AI for operators: smarter and more personalised customer experience

Enterprises have utilised AI for a while now to varying degrees. However, ChatGPT – an AI chatbot developed by OpenAI, based on a large language model – has pushed the envelope on AI capabilities and thrust AI technology into boardroom conversations globally. As a sign of the interest it has sparked, ChatGPT became the fastest platform to reach 100 million global monthly active users, achieving this figure in just two months. While ChatGPT is in its early days and much work remains to be done to improve its accuracy and quality of responses, it is worth exploring how operators could use advanced AI models such as ChatGPT beyond network functions to enhance customer experience.