How operators can defend, grow or even enter the pay-TV market, despite further cord-cutting

2025 will be a challenging year for pay-TV operators in many countries. Among our 36 forecast markets, we expect the number of traditional pay-TV connections will decrease in 21 countries and increase in 15 countries. As a result, traditional pay-TV net losses across these 36 major markets will amount to 16.5 million, up from 15.9 million in 2024. In this report, which leverages data from the GSMA Intelligence 2024 consumer survey, we highlight how operators can defend and potentially grow their pay-TV subscriber base in the year ahead – or even enter the market.