IoT and enterprise markets: five trends to watch in 2025

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Throughout 2024, we have analysed important developments and innovation spanning all areas of the telecoms industry and wider digital ecosystem. How will the industry evolve in 2025? Which trends will continue to run their course? Which trends will take a new direction? And which will enter the fray for the first time?
To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses IoT and the wider enterprise market.
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IoT and eSIM for digital industries: navigating enterprise needs, investments and supplier decisions
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How IoT adopters should navigate IoT network coverage and connectivity options
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IoT and mobile operators: progress and pain points
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Learn moreRelated research
IoT and eSIM for digital industries: navigating enterprise needs, investments and supplier decisions
Digital transformation of vertical sectors is accelerating, with IoT being an important driver and enabler. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for IoT and eSIM.
How IoT adopters should navigate IoT network coverage and connectivity options
Successful IoT deployment requires careful network selection, hardware planning, and ongoing connectivity management. Businesses must assess network coverage, roaming fees and SIM options while fostering strong relationships with IoT MVNOs or operators. Contingency plans are crucial, and so is access to reliable and regularly updated market intelligence as for IoT networks operation, network shutdown plans and hardware availability. This piece explores key factors shaping the availability of cellular IoT services and helps IoT adopters (both end-user industries and IoT device makers) to navigate the various options and make sense of latest market developments, such as AT&T’s NB-IoT exit and U-blox’s discontinuation of its cellular modules business.
IoT and mobile operators: progress and pain points
As IoT adoption accelerates, operators face a growing challenge in delivering seamless, cost-effective and scalable connectivity. This report delves into the biggest pain points encountered by operators.
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