IoT revenue: state of the market 2020

This report is available to those subscribed to the IoT & Enterprise module.
The global Internet of Things (IoT) market will be worth $900 billion in revenue by 2025 - an almost threefold increase on 2019. However, we expect the revenue opportunity to contract by $200 billion compared to our previous forecast, on account of Covid-19.
Enterprises have had to readjust their operations in response to Covid-19, focusing more on remote access and automation. This places an emphasis on software tools and cloud in the short term, and the need to digitise operations over the long term. As such, the bulk of IoT revenue is generated by applications, platforms and services that exploit the insights generated by data. Growth in 'useful' data and advances in AI and machine learning will continue to increase the applicability and value of data analytics. Meanwhile, we forecast professional services to be hit the hardest by Covid-19. As economic growth returns, however, we expect IoT professional services revenue growth to return to pre-Covid-19 levels; systems integration will be the main contributor to revenue. Although connectivity revenue will grow over the period, it will only account for 5% of the total IoT revenue opportunity by 2025. Operators have been expanding their capabilities beyond connectivity to capture a larger proportion of the overall market.
The accompanying report highlights the key drivers of market growth and delves into our thinking behind the forecasts presented in the Excel file.
Related research
IoT and eSIM for digital industries: navigating enterprise needs, investments and supplier decisions
Digital transformation of vertical sectors is accelerating, with IoT being an important driver and enabler. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for IoT and eSIM.
How IoT adopters should navigate IoT network coverage and connectivity options
Successful IoT deployment requires careful network selection, hardware planning, and ongoing connectivity management. Businesses must assess network coverage, roaming fees and SIM options while fostering strong relationships with IoT MVNOs or operators. Contingency plans are crucial, and so is access to reliable and regularly updated market intelligence as for IoT networks operation, network shutdown plans and hardware availability. This piece explores key factors shaping the availability of cellular IoT services and helps IoT adopters (both end-user industries and IoT device makers) to navigate the various options and make sense of latest market developments, such as AT&T’s NB-IoT exit and U-blox’s discontinuation of its cellular modules business.
IoT and mobile operators: progress and pain points
As IoT adoption accelerates, operators face a growing challenge in delivering seamless, cost-effective and scalable connectivity. This report delves into the biggest pain points encountered by operators.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
IoT and eSIM for digital industries: navigating enterprise needs, investments and supplier decisions
Digital transformation of vertical sectors is accelerating, with IoT being an important driver and enabler. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for IoT and eSIM.
How IoT adopters should navigate IoT network coverage and connectivity options
Successful IoT deployment requires careful network selection, hardware planning, and ongoing connectivity management. Businesses must assess network coverage, roaming fees and SIM options while fostering strong relationships with IoT MVNOs or operators. Contingency plans are crucial, and so is access to reliable and regularly updated market intelligence as for IoT networks operation, network shutdown plans and hardware availability. This piece explores key factors shaping the availability of cellular IoT services and helps IoT adopters (both end-user industries and IoT device makers) to navigate the various options and make sense of latest market developments, such as AT&T’s NB-IoT exit and U-blox’s discontinuation of its cellular modules business.
IoT and mobile operators: progress and pain points
As IoT adoption accelerates, operators face a growing challenge in delivering seamless, cost-effective and scalable connectivity. This report delves into the biggest pain points encountered by operators.
- 200 reports a year
- 50 million data points
- Over 350 metrics