Mobile data traffic will grow over fourfold by the end of the decade, with multiple growth drivers

Mobile data traffic has experienced massive growth globally, driven by increasing smartphone adoption, rising data usage and the proliferation of high-bandwidth applications such as video streaming and gaming. By 2030, mobile data traffic is expected to grow more than fourfold, reaching over 5,400 exabytes. Operators must invest heavily in network upgrades, while ensuring monetisation strategies keep pace with increasing demands and competitive pressures.