MWC Barcelona 2025: monetising in an AI world
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More than 109,000 people from 205 countries attended MWC Barcelona 2025. The show attracted over 2,900 exhibitors, including telecoms operators, vendors and firms from across the broader technology ecosystem. Almost 60% came from industries adjacent to telecoms, reflecting MWC’s evolution towards an event covering digital transformation in its broadest sense, with impacts for people, companies and economies. The developer community also convened at Fira Montjuïc, complementing the main MWC venue.
MWC is a place for deal-making. More than 50% of attendees were director level or above, with 21% C-suite level. Public policy has also been a focus area. A total of 188 governmental delegations from 148 countries (including 66 ministers and 111 heads from regulatory bodies) participated in bilateral negotiations and policy convenings. Meanwhile, more than 2,900 journalists came to MWC to report on major announcements and the topics discussed.
This report examines the key announcements and innovations that took centre stage, what came as a surprise and what it all means for telecoms and the wider TMT industry.
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