OEM smartphone market shares across the globe: leaders, followers and challengers in an increasingly competitive market

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OEM smartphone market shares across the globe: leaders, followers and challengers in an increasingly competitive market
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OEM smartphone market shares have been shifting in recent years due to multiple factors. As smartphone sales return to growth, getting granular insights into competitive dynamics, including analysing the leaders, followers and challengers, is key to capitalise on sales recovery, especially at regional and country levels.

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