Platforms in play: smartphone usage by mobile OS
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This is a preliminary overview of the GSMA Intelligence dataset for smartphone usage by operating system (OS). The Android OS accounts for the highest share of smartphone usage, at around 80% of active connections. due to its wide availability across different devices and price ranges. iOS accounts for a 17% share, limited by its presence only in Apple's own premium smartphones.
Android's prevalence is expected to continue due to its wide range of cost-effective devices in emerging markets in particular, as well as a preference among consumers for Android brands in certain higher income markets.
The data presents share of smartphone usage by OS globally and for seven regions around the world.
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