Refurbished smartphones: consumers look to savings over sustainability

Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.

The ESG Metrics for Mobile Benchmarking 2024 report provides a comprehensive analysis of how mobile operators worldwide are adopting and disclosing ESG metrics to drive sustainability and business value.

Sustained cost pressures and commitments to net zero have made energy efficiency a strategic priority for telecoms operators; sustainability registered as a top network transformation priority for operators around the world in 2024. Partnering with a global set of mobile operators, GSMA Intelligence leveraged its independent position and analytical capabilities to launch its Energy Efficiency Analysis and Benchmarking project in 2020. The benchmark is based on fully anonymised, real-world data inputs, with a goal of quantifying network energy consumption, efficiency levels and fuel sources. With each successive year, operator participation in the benchmarking project has grown. The result is a unique, increasingly salient, network-level global data set on energy efficiency, alongside insights into sustainability trends, technologies and best practices.