Refurbished smartphones: consumers look to savings over sustainability

The global market for pre-owned, refurbished mobiles is growing significantly. The latest GSMA Intelligence consumer survey asked users about their intentions, including whether they would consider purchasing refurbished smartphones, the reasons for doing so, and their expectations for price discounts. The survey findings have important implications for operators, smartphone OEMs and other ecosystem players in terms of positioning, potential revenue benefits and the wider promotion of circularity schemes.