Vodafone: Embracing device sustainability at scale to extend the life of mobile phones and increase reuse and recycling
This report is available to those subscribed to the Digital Consumer module.
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators’ strategies and business models, as well as how they are launching new services. In this edition, we explore the growth in sustainability as a priority for operators and consumers, and Vodafone’s role in this.
Related research
Extended reality: developing a successful B2C strategy requires work in five important areas
Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.
ESG Metrics for Mobile Benchmarking 2024
The ESG Metrics for Mobile Benchmarking 2024 report provides a comprehensive analysis of how mobile operators worldwide are adopting and disclosing ESG metrics to drive sustainability and business value.
Going green: measuring the energy efficiency of mobile networks (fourth edition)
Sustained cost pressures and commitments to net zero have made energy efficiency a strategic priority for telecoms operators; sustainability registered as a top network transformation priority for operators around the world in 2024. Partnering with a global set of mobile operators, GSMA Intelligence leveraged its independent position and analytical capabilities to launch its Energy Efficiency Analysis and Benchmarking project in 2020. The benchmark is based on fully anonymised, real-world data inputs, with a goal of quantifying network energy consumption, efficiency levels and fuel sources. With each successive year, operator participation in the benchmarking project has grown. The result is a unique, increasingly salient, network-level global data set on energy efficiency, alongside insights into sustainability trends, technologies and best practices.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Extended reality: developing a successful B2C strategy requires work in five important areas
Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.
ESG Metrics for Mobile Benchmarking 2024
The ESG Metrics for Mobile Benchmarking 2024 report provides a comprehensive analysis of how mobile operators worldwide are adopting and disclosing ESG metrics to drive sustainability and business value.
Going green: measuring the energy efficiency of mobile networks (fourth edition)
Sustained cost pressures and commitments to net zero have made energy efficiency a strategic priority for telecoms operators; sustainability registered as a top network transformation priority for operators around the world in 2024. Partnering with a global set of mobile operators, GSMA Intelligence leveraged its independent position and analytical capabilities to launch its Energy Efficiency Analysis and Benchmarking project in 2020. The benchmark is based on fully anonymised, real-world data inputs, with a goal of quantifying network energy consumption, efficiency levels and fuel sources. With each successive year, operator participation in the benchmarking project has grown. The result is a unique, increasingly salient, network-level global data set on energy efficiency, alongside insights into sustainability trends, technologies and best practices.
- 200 reports a year
- 50 million data points
- Over 350 metrics