An age-old question for mobile internet connectivity: how should adoption be measured?

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we look at how using total population as a metric can understate the true level of connectivity, and highlight how this year’s State of Mobile Internet Connectivity 2022 report presents penetration based on adults aged 18+ only.