Consumer eSIM in Focus 2023: Consumer Behaviour, Devices and Services Launches, Adoption Forecast
eSIM

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As momentum for eSIM accelerates, getting the most up-to-date insights on the state of the eSIM consumer market and its future outlook is key for companies looking to formulate or adjust their commercial eSIM strategies and plans.
This dynamic dashboard provides relevant data related to eSIM in the consumer market across three main areas: consumer behaviour for eSIM, based on our global consumer survey; availability of eSIM devices and services; and the adoption forecast for eSIM in the smartphone market, with global and regional figures.
The consumer survey tabs provide all the relevant data related to eSIM consumer behaviour in a consistent and structured way. The dashboard provides data for seven major countries. A number of filters allows the comparison of data for individual countries and for specific consumer segments, including by age, mobile network used, type of device used, smartphone brand owned, spend on mobile services and more.
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GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition highlights the growing use of eSIM for international roaming, based on our consumer survey findings.
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