Consumers in Focus: 5G User Behaviour Survey Dashboard 2024

As 5G adoption scales, it is important to understand differences in behaviour between early 5G adopters and new 5G users. This dashboard is based on the GSMA Intelligence Consumers in Focus Survey in December 2023, across eight of the world’s largest mobile markets. It presents data on 5G user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their commercial strategies and plans for consumer 5G.

The dashboard provides data for 2020, 2021, 2022 and 2023 (drawn from the respective consumer surveys). Filters allow the comparison of data for individual countries and for specific consumer segments (e.g. by age, smartphone brand owned, frequency of engagement in gaming and video services, and more).

The dashboard covers a range of areas, including 5G upgrade intent, barriers to 5G adoption, 5G consumer experience, 5G ARPU uplift, consumer interest in 5G use cases and 5G bundling, 5G user engagement with digital activities such as digital entertainment, 5G mobile data usage, 5G as a smartphone purchase driver and 5G churn.