Consumers in Focus: eSIM Consumer Behaviour Survey Dashboard 2024

eSIM

Consumers in Focus: eSIM Consumer Behaviour Survey Dashboard 2024
This Report is locked

This report is available to those subscribed to the Digital Consumer module.

Learn more about our packages

As momentum for eSIM accelerates around the world, it is important to understand how consumer awareness and behaviour for eSIM are changing. This dashboard, based on our December 2023 consumer survey across seven of the world’s largest mobile markets, provides all the relevant data related to eSIM consumer behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their commercial eSIM strategies and plans.

The dashboard provides data for 2021, 2022 and 2023 (drawn from the respective consumer surveys). A number of filters allows the comparison of data for individual countries and for specific consumer segments, including by age, mobile network used, type of device used, smartphone brand owned, spend on mobile services and more.

The dashboard covers a broad range of eSIM areas, including consumer awareness of eSIM, drivers of awareness, interest in using eSIM, reasons for not being interested, eSIM as a smartphone purchase driver and more.

Authors

How to access this report

Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.

Enquire about subscription

Contact our research team

Get in touch with us to find out more about our research topics and analysis.

Contact our research team

Media

To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.

Learn more

Related research

IoT and eSIM for digital industries: navigating enterprise needs, investments and supplier decisions

Internet of things (IoT)
eSIM
Digital industries
IoT & Enterprise

Digital transformation of vertical sectors is accelerating, with IoT being an important driver and enabler. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for IoT and eSIM.

This report is locked

Remote SIM provisioning: the time to turn tech availability into scalable adoption

Internet of things (IoT)
eSIM
IoT & Enterprise
Digital Consumer

Over the last few years, there has been important progress on remote SIM provisioning (RSP) technology (eSIM and integrated eSIM) but adoption is still limited compared to its long-term potential. This report examines the outlook for RSP and provides a view on future developments that could help overcome some of the challenges that are currently hindering adoption of RSP.

This report is locked

Travel eSIM: a clear use case capturing consumer interest

eSIM
Digital Consumer

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition highlights the growing use of eSIM for international roaming, based on our consumer survey findings.

This report is locked
Full access
Get full access to our research now, get in touch with us to find out more about our research topics and analysis
  • 200 reports a year
  • 50 million data points
  • Over 350 metrics