Consumers in Focus: Pay-TV and Video Services User Behaviour Survey Dashboard 2025
This report is available to those subscribed to the Fixed, TV and Convergence module.
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to pay-TV and video services user behaviour in a consistent and structured way – a valuable asset for companies looking to formulate or adjust their consumer commercial strategies and plans.
The dashboard provides consumer survey data for 2020, 2021, 2022, 2023 and 2024 (drawn from the respective consumer surveys). Filters allow comparison of data for individual countries and for specific consumer segments. This consumer survey covered 12,000 consumers across 12 major countries.
Related research
Pay-TV Markets, Q4 2024: developments and outlook
Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.
How operators can defend, grow or even enter the pay-TV market, despite further cord-cutting
In this report, which leverages data from the GSMA Intelligence 2024 consumer survey, we highlight how operators can defend and potentially grow their pay-TV subscriber base in the year ahead, or even enter the market.
Vodafone Portugal: Leveraging service convergence and innovation to gradually increase market share
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we explore Vodafone Portugal's approach to providing fixed broadband services.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Pay-TV Markets, Q4 2024: developments and outlook
Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.
How operators can defend, grow or even enter the pay-TV market, despite further cord-cutting
In this report, which leverages data from the GSMA Intelligence 2024 consumer survey, we highlight how operators can defend and potentially grow their pay-TV subscriber base in the year ahead, or even enter the market.
Vodafone Portugal: Leveraging service convergence and innovation to gradually increase market share
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we explore Vodafone Portugal's approach to providing fixed broadband services.
- 200 reports a year
- 50 million data points
- Over 350 metrics