Despite the tech paradox, privacy is far from dead

From connected wearables to in-store facial recognition, a plethora of user data from different sources is fed into AI systems in exchange for convenience and more personalised services. The more data a device gathers, the better the insights. It appears that consumers are willing to accept this trade-off (based on our findings on smart device adoption rates), even against a backdrop of mounting privacy concerns: this is the tech paradox. Despite this apparent contradiction, privacy remains a crucial concern, as confirmed by our Consumer Insights Survey 2019. On top of this, there has been no slowdown on the regulatory front; a wave of new data rules – with a strong focus on AI in particular – is imminent.