eSIM in smartphones: service availability on the rise, but consumer awareness still low

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we examine the state of eSIM in smartphones, specifically the contrast between growing service availability and low consumer awareness.