eSIM in the smartphone market: calling at all stations

The last few years have been crucial for eSIM developments and commercialisation worldwide, with the technology moving towards mainstream. Apple’s launch of eSIM-only smartphones in September 2022 in the US was a major milestone for the industry, with an acceleration in operator eSIM deployments and commercial launches since then.

As eSIM service for smartphones is now commercially available in around half the world's countries and consumer awareness of eSIM continues to grow, now is a good time to reflect on eSIM progress and what to expect ahead.