Evolution of devices: prospects for growth, interest in sustainability and the rise of AI
This report is available to those subscribed to the Digital Consumer module.
Having been under significant pressure for the last few years, sales of smartphones are recovering. Against this backdrop, understanding how consumer behaviour with devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth.
In GSMA Intelligence’s latest survey, conducted in August 2024, consumers across 12 countries were asked a range of questions on devices. The survey covered 1,000 consumers in each market.
This report explores consumer behaviour with devices across areas such as smartphone ownership and replacement rates, smartphone brand loyalty, preferred sales channel for smartphones, purchase drivers, interest in refurbished devices, and ownership of wearables and smart home devices. It also considers how advanced AI such as generative AI is being positioned to be the new differentiator for consumer devices.
To illustrate the themes explored, the analysis provides operator case studies for Deutsche Telekom, e& and Telefonica.
Related research
Extended reality: developing a successful B2C strategy requires work in five important areas
Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.
AI for digital industries: navigating enterprise needs, investments and supplier decisions
Digital transformation of vertical sectors is accelerating, with AI being a top area of investment. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for AI.
Five ways fixed broadband operators are using AI
GSMA Intelligence has identified five AI use cases for fixed broadband operators that aim to enhance customer experience while reducing costs: AI for network optimisation, AI for fibre rollout, AI integrated into CPE, AI for sales and marketing, and AI for customer service.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Extended reality: developing a successful B2C strategy requires work in five important areas
Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.
AI for digital industries: navigating enterprise needs, investments and supplier decisions
Digital transformation of vertical sectors is accelerating, with AI being a top area of investment. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for AI.
Five ways fixed broadband operators are using AI
GSMA Intelligence has identified five AI use cases for fixed broadband operators that aim to enhance customer experience while reducing costs: AI for network optimisation, AI for fibre rollout, AI integrated into CPE, AI for sales and marketing, and AI for customer service.
- 200 reports a year
- 50 million data points
- Over 350 metrics