Five recommendations for a successful generative AI strategy in the consumer market
This report is available to those subscribed to the Digital Consumer module.
Since ChatGPT was launched in early 2023, generative AI (genAI) technology has increasingly been implemented in products and services for consumers. Companies eyeing the genAI opportunity are being driven by the usual business motivations of capturing new revenue and maintaining a competitive edge but are also buoyed by consumer excitement and engagement with genAI. GSMA Intelligence outlines five areas of focus to be considered in developing a successful consumer genAI strategy.
Related research
Consumers in Focus: Generative AI User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to generative AI user behaviour in a consistent and structured way.
Generative AI for consumer use cases: the five tech areas that are seeing the most innovation
Led by big tech firms, genAI advancements have come thick and fast. In this report we review the latest developments and innovation across five key areas, and what they mean for consumers and AI ecosystem players such as operators, device makers and regulators.
Generative AI makes progress but challenges remain in reliability and information provision
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. This edition explores the levels of awareness and usage of generative AI, including reasons for dissatisfaction with the technology.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn moreRelated research
Consumers in Focus: Generative AI User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to generative AI user behaviour in a consistent and structured way.
Generative AI for consumer use cases: the five tech areas that are seeing the most innovation
Led by big tech firms, genAI advancements have come thick and fast. In this report we review the latest developments and innovation across five key areas, and what they mean for consumers and AI ecosystem players such as operators, device makers and regulators.
Generative AI makes progress but challenges remain in reliability and information provision
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. This edition explores the levels of awareness and usage of generative AI, including reasons for dissatisfaction with the technology.
- 200 reports a year
- 50 million data points
- Over 350 metrics