Green is good for business: the reputational case in telecoms

This report is the final of a three-part series on the technological and business implications of sustainability in the telecoms industry. The research series aims to give an evidence-based view of why accelerating the pace of going green makes business sense as a core strategic priority – and how this can be done effectively.

The focus of this report is reputation (directly related to brand strength) and external relations, and how perceptions among all touchpoints for telecoms operators –  including consumers, enterprise customers, employees, suppliers and investors – are realigning towards a green set of priorities.