Iliad France: Refreshing fixed broadband consumer bundles to remain innovative and relevant in a competitive market

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we examine how Iliad France is adding new elements to its fixed bundles to ensure its propositions remain fresh and attractive to consumers.