Online TV subscriptions: the sun is still shining but clouds are gathering

The latest GSMA Intelligence survey highlights that consumer adoption of online TV subscriptions continues to grow, albeit slowly.

However, in-depth analysis of the results provides a more nuanced picture. In some countries, the number of online TV subscriptions that consumers simultaneously subscribe to is growing, while other countries show a stabilisation or even a decline in the number taken. One trend that will likely bring challenges for providers is the fall in the number of simultaneous subscriptions among low-income subscribers to online TV services.