Operators at MWC Barcelona 2025: innovations, strategies and messaging
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This report examines operators’ engagement at MWC Barcelona 2025, highlighting their announcements, innovations, strategy updates and messaging, in addition to examining implications for telecoms ecosystem players. We show our findings for 18 major operators across 12 areas of focus, including AI, 5G, B2B and B2C, cloud/edge and emerging tech such as APIs and non-terrestrial networks.
All 18 operators we tracked demonstrated a high level of eagerness and made strong efforts to promote their latest innovations and developments (e.g. networks, technologies, products, services, partnerships), provide an update on their visions and strategies and share their views on the trends that are shaping their businesses and the wider telecoms industry.
We applied a rigorous and comprehensive methodology to ensure consistency across the 18 operators and the 12 preset focus areas that we tracked.
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