Pay TV: consumer trends and commercial practices shaping competition and adoption
This report is available to those subscribed to the Fixed, TV and Convergence module.
Providers of traditional pay-TV services, including telecoms operators, face unprecedented levels of competition across most markets. This latest research examines the state of the pay-TV market and the outlook to 2030, highlighting growth opportunities and strategies for success.
The report analyses how consumer behaviour for pay-TV and video services is changing (using the GSMA Intelligence Consumers in Focus Survey). It looks at adoption of pay-TV services (both traditional and online), dynamics in terms of competition and technologies, and examples of successful commercial propositions. The report also provides case studies, analysing the strategies and business models of pay-TV operators, and how they are innovating.
Authors
How to access this report
Annual subscription: Subscribe to our research modules for comprehensive access to more than 200 reports per year.
Enquire about subscriptionContact our research team
Get in touch with us to find out more about our research topics and analysis.
Contact our research teamMedia
To cite our research, please see our citation policy in our Terms of Use, or contact our Media team for more information.
Learn more- 200 reports a year
- 50 million data points
- Over 350 metrics