Telco AI: State of the Market, Q2 2024

AI in telecoms – in theory and in action

AI is a transformative technology, but it is important to look beyond the hype and identify the parts of the innovation cycle that matter most. How do they translate into commercial activity and possible changes in corporate strategy?

GSMA Intelligence is launching this research series to investigate how telcos are putting AI to use, how they are innovating and what they (and supporting ecosystem players) need to be thinking about as they continue their AI journeys. The series will look at strategy and technology planning, AI sustainability, and the results of a benchmarking exercise establishing how advanced telcos are in their adoption and use of AI.

This first edition explores the expanding use of AI in telecoms, examining both core AI and genAI. It highlights key use cases, contrasts AI with genAI adoption, and delves into the increasing role of large language models (LLMs) in driving industry advancements.