Tracking the wearables market and the upswing in consumer interest

In consumer devices, the wearables segment, which includes devices such as smartwatches, fitness trackers and smart glasses, is growing in popularity. In the rest of 2024 there will be a number of wearable device launches and innovations from several prominent names, including Apple, Google and Samsung. This makes it an opportune time to analyse the consumer landscape for wearables, including current ownership levels, favourable consumer segments for these devices, future innovation and new wearable form factors that could entice consumers.