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Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Telefonica's smart home service focused on security, which is part of its digital services push.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how e& is expanding its portfolio of digital services to bolster revenue growth.

This report focuses on the increasing investment by mobile operators and service providers on super-apps, where legacy mobile banking, payments and messaging apps and more are subsumed into one all-inclusive app. With new technology, super-apps today can feature a core stack with 'mini-apps' that are layered on for quick development and rollout. This gives a lot of flexibility and speed for operators to build out ecosystem partnerships and bring new services to market fast, thereby increasing their revenue generation potential.

CES saw more than 140,000 attendees from over 150 countries and over 4,500 exhibitors. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.

Innovation in consumer technology and shifting consumer behaviour are redefining consumer experiences, creating opportunities for new and existing players. But consumer budgets are still under pressure in many markets, so monetisation is not straightforward. Consumer segmentation will be important, and this requires insights into how consumer preferences are evolving.

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to eSIM user behaviour in a consistent and structured way.

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to device user behaviour in a consistent and structured way.

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to generative AI user behaviour in a consistent and structured way.

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to metaverse user behaviour in a consistent and structured way.

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to gaming user behaviour in a consistent and structured way.

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to 5G user behaviour in a consistent and structured way.

To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses the digital consumer.

This report analyses the consumer landscape for wearables, including current ownership levels, favourable consumer segments for these devices, future innovation and new wearable form factors that could entice consumers.

IBC 2024 recently took place in Amsterdam. Among the developments and trends seen at the show were content monetisation through enhanced visibility and advertising; cost reduction through increased efficiency and combating piracy; and the growing use of 5G in broadcasting.

AI was everywhere at IFA 2024, dominating company showcases of consumer devices and appliances. The show also saw notable developments across sustainability, smart homes, smartphones, wearables and gaming. IFA also served as a reminder of the challenges in the AI era, including consumer concerns around data privacy and the issue of security.

For 5G monetisation, the primary challenge is to drive a higher price premium for tariffs linked to content or speed, with consumers being willing to pay and sustain this level of payment over time. This comes down to people feeling 5G delivers something new or better than what is possible using an existing 4G service. This analysis shows that FWA and speed-linked tariffs are the best means of doing that, with content-linked offers a more market-specific play.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we examine AIS's broad digital games offering, which is centred around three main services.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we look at how China Telecom is capitalising on opportunities in both the B2C and B2B segments in gaming.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we explore Vodafone's multi-pronged approach in the gaming sector.

The shift to mobile is making gaming an area of focus for a growing range of operators. Meanwhile, technologies such as cloud, the metaverse and generative AI are helping to reshape the face of digital gaming. In this report, based on our December 2023 consumer survey, we analyse how consumer gaming behaviour is changing across important areas.

This dashboard, based on our December 2023 consumer survey, provides all the relevant data related to gamers' behaviour, in a consistent and structured way, a valuable asset for companies looking to formulate or adjust their commercial strategies and plans for digital gaming.

Led by big tech firms, genAI advancements have come thick and fast. In this report we review the latest developments and innovation across five key areas, and what they mean for consumers and AI ecosystem players such as operators, device makers and regulators.

This dashboard, based the GSMA Intelligence Consumers in Focus Survey across eight of the world's largest mobile markets, provides data on 5G user behaviour in a consistent and structured way - a valuable asset for companies looking to formulate or adjust their commercial strategies and plans for consumer 5G.

In this report, we draw on insights from our December 2023 consumer survey to analyse consumer awareness of the metaverse, look at which consumer segments could be early targets for consumer metaverse platforms and discuss the activities that consumers see benefiting the most from the consumer metaverse.

Extended reality (XR) has been trying to get on a firm footing for several years now. However, a range of tech and market developments should help support XR's future growth. We consider these developments in detail in this report, along with their implications for operators and other XR ecosystem players.

Against the current backdrop of growing interest and activity in generative AI, getting relevant insights is crucial to formulate strategies and plans. This dashboard comprises two main areas: the first part of the dashboard provides all the relevant data related to consumer behaviour for generative AI, and the second part focuses on operators.

This Insight Spotlight presents GSMA Intelligence's key takeaways across five areas of key announcements at CES 2024: artificial intelligence (AI), devices, smart home, digital entertainment and automotive. As these developments unfold, there are important implications for industry players, including operators, on the road ahead.