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At GSMA Intelligence, our research focus is evolving constantly, adding new insights as new technologies and trends reshape the industry. Annually, GSMA Intelligence publishes more than 200 reports and exclusive analysis, adding greater insight into our data and supporting our customers in making stronger business choices. GSMA Intelligence subscribers have the added benefit of exclusive access to our original research series.

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Five recommendations for a successful generative AI strategy in the consumer market
GSMA Intelligence outlines five areas of focus to be considered in developing a successful consumer genAI strategy.
Global Mobile Trends 2025
The definitive guide to the biggest shifts shaping mobile, AI and telecoms. How will AI reshape telecoms? What’s next for 5G, satellites and enterprise networks?
Mobile phone circularity: growing momentum, with financial incentives a driving force
The latest GSMA consumer survey asked more than 10,000 consumers about their views on smartphone repairability, reuse and recycling, refurbished smartphones and the importance of sustainability when buying a new mobile phone. The survey findings have important implications for operators, mobile phone OEMs and other mobile ecosystem players in terms of positioning, potential sales benefits and the wider promotion of circularity schemes.
Telefónica Spain: Providing smart home security as a value-added service and AI use case
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Telefonica's smart home service focused on security, which is part of its digital services push.
e&: Strengthening its digital services strategy to drive revenue growth
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how e& is expanding its portfolio of digital services to bolster revenue growth.
Deutsche Telekom: Leaning into 5G and genAI with the T Phone
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Deutsche Telekom's strategy to aid the transition to 5G through the availability of affordable 5G smartphones.
Evolution of devices: prospects for growth, interest in sustainability and the rise of AI
Having been under significant pressure for the last few years, sales of smartphones are recovering. Against this backdrop, understanding how consumer behaviour with devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth.
CES 2025: key trends across consumer devices, smart home, digital entertainment and automotive
CES saw more than 140,000 attendees from over 150 countries and over 4,500 exhibitors. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.
The telecoms industry in 2025: trends to watch
To help navigate the year ahead, we have released a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets.
The changing shape of the digital consumer in 2025: insights from the Global Consumer Survey
Innovation in consumer technology and shifting consumer behaviour are redefining consumer experiences, creating opportunities for new and existing players. But consumer budgets are still under pressure in many markets, so monetisation is not straightforward. Consumer segmentation will be important, and this requires insights into how consumer preferences are evolving.
Consumers in Focus: Device User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to device user behaviour in a consistent and structured way.
Consumers in Focus: Generative AI User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to generative AI user behaviour in a consistent and structured way.
Consumers in Focus: Metaverse User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to metaverse user behaviour in a consistent and structured way.
Consumers in Focus: Gaming User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to gaming user behaviour in a consistent and structured way.
Consumers in Focus: 5G User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to 5G user behaviour in a consistent and structured way.
5G in Context, Q3 2024
GSMA Intelligence has aggregated the latest data on 5G connections, adoption and coverage, as well as information on network trials/launches and spectrum assignments.
Digital consumer: five trends to watch in 2025
To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses the digital consumer.
Tracking the wearables market and the upswing in consumer interest
This report analyses the consumer landscape for wearables, including current ownership levels, favourable consumer segments for these devices, future innovation and new wearable form factors that could entice consumers.
Insight Highlights – Smartphones: OEM market shares and evolution of consumer behaviour, Q3 2024
Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on the smartphone market, examining OEM market shares and the evolution of consumer behaviour, leveraging data from GSMA Intelligence's OEMs in Focus: Smartphone Market Shares Dashboard and the GSMA Intelligence Consumers in Focus Survey December 2023.
IFA 2024: AI dominates the show
AI was everywhere at IFA 2024, dominating company showcases of consumer devices and appliances. The show also saw notable developments across sustainability, smart homes, smartphones, wearables and gaming. IFA also served as a reminder of the challenges in the AI era, including consumer concerns around data privacy and the issue of security.
5G in Context, Q2 2024
This quarterly review of global 5G developments provides a concise, tracker-style deliverable, presenting key metrics and forecasts in an easy-to-access and engaging way.
Smartphone sales return to growth: four ways for OEMs to capitalise
Smartphone sales have been under pressure in recent years, with declining volumes due to supply chain issues, geopolitical tensions and rising inflation. However, industry estimates show year-on-year growth in global sales over the past few quarters. This research outlines four considerations for OEMs when revisiting their smartphone strategies.
AIS: Providing a diverse and segmented range of gaming offerings with 5G and service diversification in mind
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we examine AIS's broad digital games offering, which is centred around three main services.
China Telecom: Playing the gaming opportunity in both B2C and B2B as part of a wider digital services push
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we look at how China Telecom is capitalising on opportunities in both the B2C and B2B segments in gaming.
Vodafone: A multi-front approach to gaming and e-sports, leveraging consumer interest and new network capabilities
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we explore Vodafone's multi-pronged approach in the gaming sector.
Digital gaming: the rise of cloud, mobile and new tech to enhance the gamer experience
The shift to mobile is making gaming an area of focus for a growing range of operators. Meanwhile, technologies such as cloud, the metaverse and generative AI are helping to reshape the face of digital gaming. In this report, based on our December 2023 consumer survey, we analyse how consumer gaming behaviour is changing across important areas.
Consumers in Focus: Gaming Consumer Behaviour Survey Dashboard 2024
This dashboard, based on our December 2023 consumer survey, provides all the relevant data related to gamers' behaviour, in a consistent and structured way, a valuable asset for companies looking to formulate or adjust their commercial strategies and plans for digital gaming.
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