All research
At GSMA Intelligence, our research focus is evolving constantly, adding new insights as new technologies and trends reshape the industry. Annually, GSMA Intelligence publishes more than 200 reports and exclusive analysis, adding greater insight into our data and supporting our customers in making stronger business choices. GSMA Intelligence subscribers have the added benefit of exclusive access to our original research series.

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What did operators focus on at MWC Barcelona 2025?
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at which topics telecoms operators focused on at MWC Barcelona 2025.
Operators at MWC Barcelona 2025: innovations, strategies and messaging
This report examines operators’ engagement at MWC Barcelona 2025, highlighting their announcements, innovations, strategy updates and messaging, in addition to examining implications for telecoms ecosystem players. We show our findings for 18 major operators across 12 areas of focus, including AI, 5G, B2B and B2C, cloud/edge and emerging tech such as APIs and non-terrestrial networks.
Global Mobile Trends 2025
The definitive guide to the biggest shifts shaping mobile, AI and telecoms. How will AI reshape telecoms? What’s next for 5G, satellites and enterprise networks?
Above and beyond: how services beyond connectivity generate more than two thirds of operator revenue growth
Service and revenue diversification has become a strategic focus for major operators in recent years. GSMA Intelligence research, based on rigorous analysis of financial results, shows that major operators continue to make progress.
Remote SIM provisioning: the time to turn tech availability into scalable adoption
Over the last few years, there has been important progress on remote SIM provisioning (RSP) technology (eSIM and integrated eSIM) but adoption is still limited compared to its long-term potential. This report examines the outlook for RSP and provides a view on future developments that could help overcome some of the challenges that are currently hindering adoption of RSP.
Travel eSIM: a clear use case capturing consumer interest
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition highlights the growing use of eSIM for international roaming, based on our consumer survey findings.
The telecoms industry in 2025: trends to watch
To help navigate the year ahead, we have released a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets.
The changing shape of the digital consumer in 2025: insights from the Global Consumer Survey
Innovation in consumer technology and shifting consumer behaviour are redefining consumer experiences, creating opportunities for new and existing players. But consumer budgets are still under pressure in many markets, so monetisation is not straightforward. Consumer segmentation will be important, and this requires insights into how consumer preferences are evolving.
Consumers in Focus: eSIM User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to eSIM user behaviour in a consistent and structured way.
Insight Highlights – Digital transformation of enterprises and vertical sectors: a selection of survey insights
Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition provides an overview of some of the relevant findings from our Global Digital Transformation Survey.
Digital consumer: five trends to watch in 2025
To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses the digital consumer.
2025 Research Themes: topics shaping the industry and driving our focus
Throughout 2024, we have analysed important developments and trends spanning all areas of the telecoms industry and wider digital ecosystem. As the industry will continue to evolve in 2025, how will our Research Themes change? This document outlines the 11 themes set to shape the industry and drive our 2025 Research Agenda.
Enterprise in Focus: Global Digital Transformation Survey Dashboard 2024
GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation. This dashboard provides full survey data in a consistent and structured way, a valuable asset for technology suppliers looking to focus on specific vertical sectors, countries or customer size and for end users of digital transformation technologies, who can assess how they compare with their peers across multiple areas.
The rise of digital industries: navigating enterprise needs, investments and supplier decisions
Digital transformation of enterprises across vertical sectors is accelerating. During 2024-2030, enterprises will spend 10% of their revenues on digital transformation, and this provides new B2B opportunities to technology suppliers, including operators. The rise of digital industries is not one size fits all though. As sectors have different needs and priorities, getting insights directly from enterprises is key to formulate the right B2B strategies and capitalise on the digital transformation opportunity.
Insight Highlights – eSIM: consumer trends and enterprise demands, Q3 2024
Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on the eSIM market, highlighting consumer trends and developments in the enterprise segment.
Insight Highlights – Smartphones: OEM market shares and evolution of consumer behaviour, Q3 2024
Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on the smartphone market, examining OEM market shares and the evolution of consumer behaviour, leveraging data from GSMA Intelligence's OEMs in Focus: Smartphone Market Shares Dashboard and the GSMA Intelligence Consumers in Focus Survey December 2023.
How financial services companies and telcos work together to accelerate convergence of mobile and fintech
As the convergence of financial services and mobile technology keeps growing, financial services companies are increasingly working with operators to accelerate digital transformation, including leveraging industry-wide activities that bring the ecosystem together. This report looks at current and future developments of financial services across multiple areas, leveraging insights from our new global operator survey.
Operators in Focus: Financial Services Survey Dashboard 2024
GSMA Intelligence surveyed operators across more than 60 countries to get relevant insights into how they are working with financial services companies, how they are supporting the digital transformation of financial services, how enterprises can benefit from it and the outlook for growth.
How manufacturing, production and industrial companies work with telcos to accelerate their digital transformation
Manufacturing, production and industrial companies are increasingly working with operators to accelerate their digital transformation, including leveraging industry-wide activities that bring the ecosystem together. While using connectivity services is an established practice, a growing number of companies are benefiting from services beyond connectivity offered by operators. This reports looks at current and future developments across multiple areas, leveraging insights from our new global operator survey.
Operators in Focus: Manufacturing, Production and Industrial Sectors Survey Dashboard 2024
GSMA Intelligence surveyed operators across more than 50 countries to get relevant insights into how they are supporting the digital transformation of manufacturing, production and industrial sectors, how enterprises can benefit from it and the outlook for growth. This dashboard presents the full survey data.
Insight Highlights – Pay TV: consumer behaviour and adoption outlook, Q2 2024
Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on the pay-TV market, examining consumer behaviour and the outlook for adoption. It leverages GSMA Intelligence's global forecast for pay TV, and the Pay-TV and Video Services User Behaviour Dashboard.
Smartphone sales return to growth: four ways for OEMs to capitalise
Smartphone sales have been under pressure in recent years, with declining volumes due to supply chain issues, geopolitical tensions and rising inflation. However, industry estimates show year-on-year growth in global sales over the past few quarters. This research outlines four considerations for OEMs when revisiting their smartphone strategies.
Insight Highlights – Fixed broadband and 5G FWA: state of play and outlook, Q2 2024
Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on 5G FWA and fixed broadband, leveraging data from GSMA Intelligence's Fixed, TV and Convergence module. The report outlines the state of play and outlook to 2030.
Large-scale adoption of eSIM in the US has had no impact on consumer churn so far
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. In this edition, we examine eSIM adoption in the US and its impact on consumer churn.
Insight Highlights – 5G spectrum state of play, Q1 2024
Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on 5G spectrum, leveraging data from GSMA Intelligence's comprehensive, user-friendly Spectrum Navigator dashboard. The report outlines industry progress with 5G spectrum assignments and 5G network launches by spectrum band.
DNA Finland: Shift to speed-based tariffs helps drive 5G adoption, user experience and service monetisation
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we show the customer shift to higher mobile speeds is a key factor driving DNA's customers to 5G.
AIS: Growing 5G adoption helps stabilise mobile ARPU, with further upside potential ahead
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we show how AIS aims to capture the 5G opportunity through 5G network leadership, segmented 5G offerings and the delivery of new experiences with 5G.
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