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The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition outlines the key market trends and developments in Sub-Saharan Africa for Q4 2024.

The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition outlines the key market trends and developments in North America for Q4 2024.

The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition outlines the key market trends and developments in the Middle East and North Africa for Q4 2024.

The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition outlines the key market trends and developments in Latin America for Q4 2024.

The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition outlines the key market trends and developments in Greater China for Q4 2024.

The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition outlines the key market trends and developments in Europe for Q4 2024.

The Region in Focus series provides an essential quarterly briefing on industry developments, market insights and country KPIs for mobile markets around the world. This edition outlines the key market trends and developments in Asia Pacific for Q4 2024.

Extended reality (XR) technology, which comprises augmented reality, mixed reality and virtual reality, has been around for a while, but it still suffers from a low adoption rate. Only 5% of consumers on average own an XR headset, according to the latest GSMA Intelligence consumer survey, conducted across 12 major mobile markets worldwide. In this report, we discuss the five key areas that XR companies need to focus on for developing a successful consumer strategy, which include identifying the prime consumer segments to target and widening consumer access to XR experiences.

Digital transformation of vertical sectors is accelerating, with 5G networks and connectivity an important enabler of progress. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for 5G and private networks.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores Jio Reliance's approach to capturing the consumer 5G opportunity.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at SK Telecom's consumer 5G strategy.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Verizon's multi-pronged approach to consumer 5G monetisation.

Our latest consumer survey shows that almost half of non-5G users plan to upgrade to 5G. However, the work remains cut out for operators in terms of capitalising on this positive consumer sentiment for successful 5G monetisation. More efforts across areas such as 5G network quality, 5G customer segmentation, tariff innovation and 5G partnerships are key to advancing consumer 5G adoption and monetisation. In this report we explore the above and further aspects of consumer 5G in depth, supplemented with three operator case studies on consumer 5G from around the globe.

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. This edition highlights the operator view of how challenging it is to monetise 5G services for enterprises.

Mobile is a powerful engine behind China’s economy, driving growth across industries, creating jobs and boosting GDP. As 5G technology matures, China is positioning itself as a global leader through rapid infrastructure deployment, including the transition to 5G-Advanced, and the integration of 5G-enabled solutions across the economy.

Digital transformation of vertical sectors is accelerating, with AI being a top area of investment. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for AI.

GSMA Intelligence has identified five AI use cases for fixed broadband operators that aim to enhance customer experience while reducing costs: AI for network optimisation, AI for fibre rollout, AI integrated into CPE, AI for sales and marketing, and AI for customer service.

Digital transformation of vertical sectors is accelerating, with IoT being an important driver and enabler. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for IoT and eSIM.

The ESG Metrics for Mobile Benchmarking 2024 report provides a comprehensive analysis of how mobile operators worldwide are adopting and disclosing ESG metrics to drive sustainability and business value.

Direct to cell continues to be the main attraction for operators due to the monetisation opportunities from an extended coverage footprint. IoT is an interesting storyline in 2025 given that the latest standards (Release 19) incorporate new functionality for non-terrestrial network services geared at IoT applications such as sensors, telematics and energy monitoring.

The rapid expansion of digital technologies, and mobile connectivity in particular, has profoundly impacted scam techniques and their reach. All individuals with a mobile subscription – approximately 5.8 billion people – are potential targets for scams. Rises in the volume, frequency, sophistication and success rate of scams in recent years are having a significant financial impact on victims and the global economy.

Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.

Fixed markets continue to evolve around the world, with technology investments, competition, M&A and shifting consumer behaviour being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most.

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at which topics telecoms operators focused on at MWC Barcelona 2025.

This report examines operators’ engagement at MWC Barcelona 2025, highlighting their announcements, innovations, strategy updates and messaging, in addition to examining implications for telecoms ecosystem players. We show our findings for 18 major operators across 12 areas of focus, including AI, 5G, B2B and B2C, cloud/edge and emerging tech such as APIs and non-terrestrial networks.

For several years, edge compute has been a key part of the 5G value proposition for telecoms operators selling into industries – even before AI. However, AI adds a new dimension to the value of edge through distributed inference.

GSMA Intelligence outlines five areas of focus to be considered in developing a successful consumer genAI strategy.