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In this report, which leverages data from the GSMA Intelligence 2024 consumer survey, we highlight how operators can defend and potentially grow their pay-TV subscriber base in the year ahead, or even enter the market.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we explore Vodafone Portugal's approach to providing fixed broadband services.

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to pay-TV and video services user behaviour in a consistent and structured way.

Fixed and pay-TV markets continue to evolve around the world, with M&A, competition (including from OTT players) and technology investments being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons, allowing you to identify which markets or technologies will grow the most, and how OTT competition will impact the adoption of traditional pay TV.

To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses the fixed and pay-TV markets.

Fixed and pay-TV markets continue to evolve around the world, with M&A, competition (including from OTT players) and technology investments being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030.

IBC 2024 recently took place in Amsterdam. Among the developments and trends seen at the show were content monetisation through enhanced visibility and advertising; cost reduction through increased efficiency and combating piracy; and the growing use of 5G in broadcasting.

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we look at the changing mix of pay-TV subscribers amid increased levels of cord-cutting.

Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on the pay-TV market, examining consumer behaviour and the outlook for adoption. It leverages GSMA Intelligence's global forecast for pay TV, and the Pay-TV and Video Services User Behaviour Dashboard.

Three major OTT players - Netflix, Disney and Warner Bros. Discovery - account for more than half a billion subscribers, when taking into account all the streaming services they provide. Although revenue growth is generally improving for these players, the outlook for subscriber growth is mixed, signalling an increasingly challenging environment.

This dashboard, based on the GSMA Intelligence Consumer Survey December 2023, provides data on pay-TV and video services user behaviour. It serves as a valuable asset for companies looking to formulate or adjust their commercial strategies and plans for pay TV.

This data pack offers historical and forecast quarterly data for 36 major countries, at the market, operator and technology levels, covering the period 2010-2030. It includes metrics such as the number of pay-TV connections, household penetration, operator market share and the market breakdown by type of access technology including IPTV, cable, satellite and pay DTT.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at how MNC Media & Entertainment is exploring new ventures and establishing partnerships with cable and internet service providers to extend the reach of its content and access untapped markets.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how PCCW is looking to tap into the growing popularity of East Asian content around the world.

Providers of traditional pay-TV services, including telecoms operators, face unprecedented levels of competition across most markets. This latest research examines the state of the pay-TV market and the outlook to 2030, highlighting growth opportunities and strategies for success.

Fixed and pay-TV markets continue to evolve around the world, with M&A, competition (including from OTT players) and technology investments being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030.

The latest GSMA Intelligence survey highlights that consumer adoption of online TV subscriptions continues to grow, albeit slowly. However, in-depth analysis of the results provides a more nuanced picture.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we analyse how Virgin Media O2 is focusing on extending its fibre footprint and driving take-up of its converged Volt propositions.

Fixed and pay-TV markets continue to evolve around the world, with M&A, competition (including from OTT players) and technology investments being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030.

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. This edition shows how pay-TV connections will increase overall in 2024 but with significant variation by country.

Fixed and pay-TV markets continue to evolve around the world, with M&A, competition (including from OTT players) and technology investments being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we highlight how Nos Portugal aims to deepen its customer relationships by offering households additional services to fixed broadband, including traditional pay TV and mobile.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we highlight how Singtel has revamped its bundling strategy beyond quad play, focusing on digital services and driving users to higher-value connectivity plans.

Telco consumer bundling strategies continue to evolve as operators seek to provide incremental value to their convergent customers in a competitive market. Shifting consumer behaviour and new trends in connectivity and digital services are shaping the future outlook for operator multiplay propositions.

To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2024 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses the fixed and pay-TV markets.

Fixed and pay-TV markets continue to evolve around the world, with M&A, competition (including from OTT players) and technology investments being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we analyse Vodafone's pay-TV strategy in Europe.