All research

At GSMA Intelligence, our research focus is evolving constantly, adding new insights as new technologies and trends reshape the industry. Annually, GSMA Intelligence publishes more than 200 reports and exclusive analysis, adding greater insight into our data and supporting our customers in making stronger business choices. GSMA Intelligence subscribers have the added benefit of exclusive access to our original research series.

All research

Showing page 1 of 8 - 215 results

    Digital Consumer

Remote SIM provisioning: the time to turn tech availability into scalable adoption

Internet of things (IoT)
eSIM
IoT & Enterprise
Digital Consumer

Over the last few years, there has been important progress on remote SIM provisioning (RSP) technology (eSIM and integrated eSIM) but adoption is still limited compared to its long-term potential. This report examines the outlook for RSP and provides a view on future developments that could help overcome some of the challenges that are currently hindering adoption of RSP.

This report is locked

Mobile phone circularity: growing momentum, with financial incentives a driving force

Climate, ESG and sustainability
Devices
Digital Consumer

The latest GSMA consumer survey asked more than 10,000 consumers about their views on smartphone repairability, reuse and recycling, refurbished smartphones and the importance of sustainability when buying a new mobile phone. The survey findings have important implications for operators, mobile phone OEMs and other mobile ecosystem players in terms of positioning, potential sales benefits and the wider promotion of circularity schemes.

This report is locked

Telefónica Spain: Providing smart home security as a value-added service and AI use case

Digital consumer services
Security
Internet of things (IoT)
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Telefonica's smart home service focused on security, which is part of its digital services push.

This report is locked

e&: Strengthening its digital services strategy to drive revenue growth

Digital consumer services
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights how e& is expanding its portfolio of digital services to bolster revenue growth.

This report is locked

Deutsche Telekom: Leaning into 5G and genAI with the T Phone

Devices
Artificial intelligence (AI)
5G
Digital Consumer

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Deutsche Telekom's strategy to aid the transition to 5G through the availability of affordable 5G smartphones.

This report is locked

Evolution of devices: prospects for growth, interest in sustainability and the rise of AI

Devices
Artificial intelligence (AI)
Climate, ESG and sustainability
Digital Consumer

Having been under significant pressure for the last few years, sales of smartphones are recovering. Against this backdrop, understanding how consumer behaviour with devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth.

This report is locked

Fintech, mobile money and the rise of super-apps

Digital consumer services
Mobile Operators and Networks
Digital Consumer

This report focuses on the increasing investment by mobile operators and service providers on super-apps, where legacy mobile banking, payments and messaging apps and more are subsumed into one all-inclusive app. With new technology, super-apps today can feature a core stack with 'mini-apps' that are layered on for quick development and rollout. This gives a lot of flexibility and speed for operators to build out ecosystem partnerships and bring new services to market fast, thereby increasing their revenue generation potential.

This report is locked

CES 2025: key trends across consumer devices, smart home, digital entertainment and automotive

Devices
Artificial intelligence (AI)
Digital consumer services
IoT & Enterprise
Fixed, TV and Convergence
Digital Consumer

CES saw more than 140,000 attendees from over 150 countries and over 4,500 exhibitors. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.

This report is locked

Travel eSIM: a clear use case capturing consumer interest

eSIM
Digital Consumer

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition highlights the growing use of eSIM for international roaming, based on our consumer survey findings.

This report is locked

The telecoms industry in 2025: trends to watch

Mobile networks and connectivity
Mobile Operators and Networks
Digital Consumer
IoT & Enterprise
Fixed, TV and Convergence
Spectrum

To help navigate the year ahead, we have released a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets.

This report is locked

The changing shape of the digital consumer in 2025: insights from the Global Consumer Survey

Digital consumer services
Devices
Artificial intelligence (AI)
Digital Consumer
Fixed, TV and Convergence

Innovation in consumer technology and shifting consumer behaviour are redefining consumer experiences, creating opportunities for new and existing players. But consumer budgets are still under pressure in many markets, so monetisation is not straightforward. Consumer segmentation will be important, and this requires insights into how consumer preferences are evolving.

This report is locked

Consumers in Focus: eSIM User Behaviour Survey Dashboard 2025

eSIM
Digital consumer services
Digital Consumer

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to eSIM user behaviour in a consistent and structured way.

This report is locked

Consumers in Focus: Device User Behaviour Survey Dashboard 2025

Devices
Digital consumer services
Digital Consumer

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to device user behaviour in a consistent and structured way.

This report is locked

aConsumers in Focus: Generative AI User Behaviour Survey Dashboard 2025

Artificial intelligence (AI)
Digital consumer services
Digital Consumer

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to generative AI user behaviour in a consistent and structured way.

This report is locked

Consumers in Focus: Metaverse User Behaviour Survey Dashboard 2025

Digital consumer services
Digital Consumer

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to metaverse user behaviour in a consistent and structured way.

This report is locked

Consumers in Focus: Gaming User Behaviour Survey Dashboard 2025

Digital consumer services
Digital Consumer

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to gaming user behaviour in a consistent and structured way.

This report is locked

Consumers in Focus: 5G User Behaviour Survey Dashboard 2025

5G
Digital consumer services
Digital Consumer

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to 5G user behaviour in a consistent and structured way.

This report is locked

Digital consumer: five trends to watch in 2025

Digital consumer services
Digital Consumer

To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses the digital consumer.

This report is locked

2025 Research Themes: topics shaping the industry and driving our focus

Mobile networks and connectivity
Mobile Operators and Networks
Digital Consumer
IoT & Enterprise
Fixed, TV and Convergence
Spectrum

Throughout 2024, we have analysed important developments and trends spanning all areas of the telecoms industry and wider digital ecosystem. As the industry will continue to evolve in 2025, how will our Research Themes change? This document outlines the 11 themes set to shape the industry and drive our 2025 Research Agenda.

This report is locked

Insight Highlights – eSIM: consumer trends and enterprise demands, Q3 2024

eSIM
Internet of things (IoT)
IoT & Enterprise
Digital Consumer

Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on the eSIM market, highlighting consumer trends and developments in the enterprise segment.

This report is locked

MWC Las Vegas 2024: AI, IoT and NTNs support the digital transformation of enterprises

Artificial intelligence (AI)
Internet of things (IoT)
Satellite and non-terrestrial networks (NTN)
Mobile Operators and Networks
Digital Consumer
IoT & Enterprise
Spectrum
Fixed, TV and Convergence

MWC Las Vegas 2024 saw three days of meetings, demos, keynotes and engaging content. Beyond the broad enterprise 5G theme, three areas of insight stood out: AI, IoT and non-terrestrial network (NTN) development.

This report is locked

Tracking the wearables market and the upswing in consumer interest

Devices
Digital consumer services
Digital Consumer

This report analyses the consumer landscape for wearables, including current ownership levels, favourable consumer segments for these devices, future innovation and new wearable form factors that could entice consumers.

This report is locked

Insight Highlights – Smartphones: OEM market shares and evolution of consumer behaviour, Q3 2024

Devices
Digital Consumer

Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on the smartphone market, examining OEM market shares and the evolution of consumer behaviour, leveraging data from GSMA Intelligence's OEMs in Focus: Smartphone Market Shares Dashboard and the GSMA Intelligence Consumers in Focus Survey December 2023.

This report is locked

IFA 2024: AI dominates the show

Artificial intelligence (AI)
Digital consumer services
Devices
Digital Consumer

AI was everywhere at IFA 2024, dominating company showcases of consumer devices and appliances. The show also saw notable developments across sustainability, smart homes, smartphones, wearables and gaming. IFA also served as a reminder of the challenges in the AI era, including consumer concerns around data privacy and the issue of security.

This report is locked

Revisiting 5G monetisation: upping the experience

5G
Digital consumer services
Digital Consumer
Mobile Operators and Networks

For 5G monetisation, the primary challenge is to drive a higher price premium for tariffs linked to content or speed, with consumers being willing to pay and sustain this level of payment over time. This comes down to people feeling 5G delivers something new or better than what is possible using an existing 4G service. This analysis shows that FWA and speed-linked tariffs are the best means of doing that, with content-linked offers a more market-specific play.

This report is locked

OEM smartphone market shares across the globe: leaders, followers and challengers in an increasingly competitive market

Devices
Digital Consumer

OEM smartphone market shares have been shifting in recent years due to multiple factors. As smartphone sales return to growth, getting granular insights into competitive dynamics, including analysing the leaders, followers and challengers, is key to capitalise on sales recovery, especially at regional and country levels.

This report is locked

OEMs in Focus: Smartphone Market Shares Dashboard

Devices
Digital Consumer

This dashboard provides granular data on OEM smartphone market shares, highlighting leaders, followers and challengers in each country and region. It is a valuable asset not only for OEMs looking to adjust their growth strategies and targets, but also for other players whose businesses heavily rely on smartphone dynamics, including operators and providers of digital services.

This report is locked

We're here to help!

Have questions or need support with our reports and data services?