All research
At GSMA Intelligence, our research focus is evolving constantly, adding new insights as new technologies and trends reshape the industry. Annually, GSMA Intelligence publishes more than 200 reports and exclusive analysis, adding greater insight into our data and supporting our customers in making stronger business choices. GSMA Intelligence subscribers have the added benefit of exclusive access to our original research series.

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Five ways fixed broadband operators are using AI
GSMA Intelligence has identified five AI use cases for fixed broadband operators that aim to enhance customer experience while reducing costs: AI for network optimisation, AI for fibre rollout, AI integrated into CPE, AI for sales and marketing, and AI for customer service.
Pay-TV Markets, Q4 2024: developments and outlook
Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.
Fixed Broadband and FWA Markets, Q4 2024: developments and outlook
Fixed markets continue to evolve around the world, with technology investments, competition, M&A and shifting consumer behaviour being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most.
What did operators focus on at MWC Barcelona 2025?
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at which topics telecoms operators focused on at MWC Barcelona 2025.
Operators at MWC Barcelona 2025: innovations, strategies and messaging
This report examines operators’ engagement at MWC Barcelona 2025, highlighting their announcements, innovations, strategy updates and messaging, in addition to examining implications for telecoms ecosystem players. We show our findings for 18 major operators across 12 areas of focus, including AI, 5G, B2B and B2C, cloud/edge and emerging tech such as APIs and non-terrestrial networks.
MWC Barcelona 2025: monetising in an AI world
MWC Barcelona 2025 attracted over 2,900 exhibitors, including telecoms operators, vendors and firms from across the broader technology ecosystem. This report examines the key announcements and innovations that took centre stage, what came as a surprise and what it all means for telecoms and the wider TMT industry.
Global Mobile Trends 2025
The definitive guide to the biggest shifts shaping mobile, AI and telecoms. How will AI reshape telecoms? What’s next for 5G, satellites and enterprise networks?
Above and beyond: how services beyond connectivity generate more than two thirds of operator revenue growth
Service and revenue diversification has become a strategic focus for major operators in recent years. GSMA Intelligence research, based on rigorous analysis of financial results, shows that major operators continue to make progress.
Fixed broadband copper network sunsets are gaining momentum across the globe, with Europe leading
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition highlights the rise of fixed broadband copper network sunsets.
How operators can defend, grow or even enter the pay-TV market, despite further cord-cutting
In this report, which leverages data from the GSMA Intelligence 2024 consumer survey, we highlight how operators can defend and potentially grow their pay-TV subscriber base in the year ahead, or even enter the market.
DNA: Consolidating its position in the market after a successful copper network sunset
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we look at DNA's fixed broadband growth and strategy in Finland.
Vodafone Portugal: Leveraging service convergence and innovation to gradually increase market share
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we explore Vodafone Portugal's approach to providing fixed broadband services.
Turkcell Superonline: Reinforcing its position as the leading challenger with a strong focus on fibre
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we examine Turkcell Superonline's position as the leading challenger in the Turkish fixed broadband market.
Fixed broadband set for innovation and disruption: new developments and trends shaping the market
This in-depth report focuses on key market and technology developments and trends in the fixed broadband market and also includes historical and forecast data primarily covering the period from the end of 2024 to the end of 2030. It also features several operator case studies.
CES 2025: key trends across consumer devices, smart home, digital entertainment and automotive
CES saw more than 140,000 attendees from over 150 countries and over 4,500 exhibitors. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.
The telecoms industry in 2025: trends to watch
To help navigate the year ahead, we have released a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets.
The changing shape of the digital consumer in 2025: insights from the Global Consumer Survey
Innovation in consumer technology and shifting consumer behaviour are redefining consumer experiences, creating opportunities for new and existing players. But consumer budgets are still under pressure in many markets, so monetisation is not straightforward. Consumer segmentation will be important, and this requires insights into how consumer preferences are evolving.
Consumers in Focus: Pay-TV and Video Services User Behaviour Survey Dashboard 2025
This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to pay-TV and video services user behaviour in a consistent and structured way.
Fixed and Pay-TV Markets, Q3 2024: developments and outlook
Fixed and pay-TV markets continue to evolve around the world, with M&A, competition (including from OTT players) and technology investments being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons, allowing you to identify which markets or technologies will grow the most, and how OTT competition will impact the adoption of traditional pay TV.
2025 Research Themes: topics shaping the industry and driving our focus
Throughout 2024, we have analysed important developments and trends spanning all areas of the telecoms industry and wider digital ecosystem. As the industry will continue to evolve in 2025, how will our Research Themes change? This document outlines the 11 themes set to shape the industry and drive our 2025 Research Agenda.
Fixed and pay-TV markets: five trends to watch in 2025
To help navigate the year ahead, we are releasing a series of reports that highlight the key trends to watch in 2025 and the implications for ecosystem players. The analysis covers five key areas: 5G and network transformation; spectrum; IoT and the wider enterprise market; the digital consumer; and fixed and pay-TV markets. This Insight Spotlight addresses the fixed and pay-TV markets.
FTTR is gaining traction, with MENA and Asia Pacific leading
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition explores the growth of FTTR globally.
MWC Las Vegas 2024: AI, IoT and NTNs support the digital transformation of enterprises
MWC Las Vegas 2024 saw three days of meetings, demos, keynotes and engaging content. Beyond the broad enterprise 5G theme, three areas of insight stood out: AI, IoT and non-terrestrial network (NTN) development.
Fixed and Pay-TV Markets, Q2 2024: developments and outlook
Fixed and pay-TV markets continue to evolve around the world, with M&A, competition (including from OTT players) and technology investments being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030.
IBC 2024: AI helps a fast-evolving media & entertainment industry better monetise content and reduce costs
IBC 2024 recently took place in Amsterdam. Among the developments and trends seen at the show were content monetisation through enhanced visibility and advertising; cost reduction through increased efficiency and combating piracy; and the growing use of 5G in broadcasting.
The changing mix of pay-TV subscribers: online pay TV on the rise as cord-cutting continues
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we look at the changing mix of pay-TV subscribers amid increased levels of cord-cutting.
Insight Highlights – Pay TV: consumer behaviour and adoption outlook, Q2 2024
Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on the pay-TV market, examining consumer behaviour and the outlook for adoption. It leverages GSMA Intelligence's global forecast for pay TV, and the Pay-TV and Video Services User Behaviour Dashboard.
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