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Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Deutsche Telekom's strategy to aid the transition to 5G through the availability of affordable 5G smartphones.

Having been under significant pressure for the last few years, sales of smartphones are recovering. Against this backdrop, understanding how consumer behaviour with devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth.

AI has dominated industry discussion and developments over the past few years. This held true for CES 2025 but with a specific angle: AI delivered from the network edge. The implications of edge AI for operators span several areas - from new business opportunities to networks.

CES saw more than 140,000 attendees from over 150 countries and over 4,500 exhibitors. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.

AI is reshaping telecoms operations worldwide, offering a mix of opportunities and complex challenges. Understanding how to measure returns is paramount to ensuring sustainable value creation. This research therefore discusses methods to measure the impact of AI transformation.

Innovation in consumer technology and shifting consumer behaviour are redefining consumer experiences, creating opportunities for new and existing players. But consumer budgets are still under pressure in many markets, so monetisation is not straightforward. Consumer segmentation will be important, and this requires insights into how consumer preferences are evolving.

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to generative AI user behaviour in a consistent and structured way.

MWC Las Vegas 2024 saw three days of meetings, demos, keynotes and engaging content. Beyond the broad enterprise 5G theme, three areas of insight stood out: AI, IoT and non-terrestrial network (NTN) development.

The telecoms industry stands at a critical juncture, where the push for energy efficiency intersects with rapid technological advancements. This latest report in the AI series dives into the vital role of AI in enhancing energy efficiency in telecoms.

IBC 2024 recently took place in Amsterdam. Among the developments and trends seen at the show were content monetisation through enhanced visibility and advertising; cost reduction through increased efficiency and combating piracy; and the growing use of 5G in broadcasting.

AI was everywhere at IFA 2024, dominating company showcases of consumer devices and appliances. The show also saw notable developments across sustainability, smart homes, smartphones, wearables and gaming. IFA also served as a reminder of the challenges in the AI era, including consumer concerns around data privacy and the issue of security.

AI is a transformative technology, but it is important to look beyond the hype and identify the parts of the innovation cycle that matter most. How do they translate into commercial activity and possible changes in corporate strategy?

Led by big tech firms, genAI advancements have come thick and fast. In this report we review the latest developments and innovation across five key areas, and what they mean for consumers and AI ecosystem players such as operators, device makers and regulators.

This Insight Spotlight focuses on the implications for industrial-sector companies, highlighting the most important AI product launches in the last few months, the opportunities, the focus of industrial AI vendors and the costs that companies can expect for typical AI implementations.

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. This edition explores the levels of awareness and usage of generative AI, including reasons for dissatisfaction with the technology.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we analyse how AT&T is utilising generative AI, including an initial target of cost and operational efficiencies.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we look at how Vodafone is utilising generative AI to support its business activities and customers.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we examine SK Telecom's AI pyramid strategy.

Generative AI (genAI) was the defining tech theme for 2023 and this trend looks set to continue in 2024, based on the promise of genAI's transformative potential across all sectors of the economy. Early genAI applications span both the consumer and enterprise markets, across all components of the value chain, from networks and platforms to hardware and content and services. We cover this spectrum of applications in-depth in this report.

Against the current backdrop of growing interest and activity in generative AI, getting relevant insights is crucial to formulate strategies and plans. This dashboard comprises two main areas: the first part of the dashboard provides all the relevant data related to consumer behaviour for generative AI, and the second part focuses on operators.

This Insight Spotlight presents GSMA Intelligence's key takeaways across five areas of key announcements at CES 2024: artificial intelligence (AI), devices, smart home, digital entertainment and automotive. As these developments unfold, there are important implications for industry players, including operators, on the road ahead.

GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. In this edition, we look at how operators expect generative AI to impact the telecoms sector.

Advanced forms of artificial intelligence such as generative AI are increasingly being used in digital consumer services across a range of verticals to optimise processes and innovate with services. For the end user, the impact is new or improved functionality, a more personalised service experience, better service accessibility and more context-aware services.

IFA, the consumer electronics and home appliance trade show, was back in full force for 2023 with around 180,000 attendees from more than 135 countries. Key developments from the show spanned five areas: sustainability in consumer devices and appliances; the smart home; AI in consumer devices and appliances; smartphones and wearables; and gaming.

It has only been nine months since ChatGPT launched, introducing much of the world to generative AI (genAI). Since then, use cases have been explained and businesses have begun to explore how to use the technology. As operators think about genAI and their investment needs, where genAI lives in their networks is an important question, particularly as they develop their edge networking strategies and assets.

Increasingly advanced AI integration in smartphones is expected to have a wide-ranging impact across smartphone hardware, software and user apps. In this report we take an in-depth look at the future of advanced AI integration in smartphones and the implications for industry players such as OEMs and operators.

The preview release of OpenAI's ChatGPT in late 2022 marked a significant milestone, with so many people interacting with a generative AI model in a meaningful way. Though it currently lacks maturity, generative AI will eventually become an integral part of our daily work.