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At GSMA Intelligence, our research focus is evolving constantly, adding new insights as new technologies and trends reshape the industry. Annually, GSMA Intelligence publishes more than 200 reports and exclusive analysis, adding greater insight into our data and supporting our customers in making stronger business choices. GSMA Intelligence subscribers have the added benefit of exclusive access to our original research series.

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Reliance Jio: A 5G strategy aligned with an ambition to become one of India's preeminent digital services providers
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition explores Jio Reliance's approach to capturing the consumer 5G opportunity.
SK Telecom: A consumer 5G strategy centred on bundling and customer segmentation
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition looks at SK Telecom's consumer 5G strategy.
Verizon: Targeting consumer 5G monetisation through innovative pricing plans, FWA and digital entertainment
Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Verizon's multi-pronged approach to consumer 5G monetisation.
Monetising shifts in 5G consumer behaviour: the need for greater customer segmentation and user experience
Our latest consumer survey shows that almost half of non-5G users plan to upgrade to 5G. However, the work remains cut out for operators in terms of capitalising on this positive consumer sentiment for successful 5G monetisation. More efforts across areas such as 5G network quality, 5G customer segmentation, tariff innovation and 5G partnerships are key to advancing consumer 5G adoption and monetisation. In this report we explore the above and further aspects of consumer 5G in depth, supplemented with three operator case studies on consumer 5G from around the globe.
5G for enterprises: 40% of operators think 5G services beyond traditional connectivity are challenging to monetise
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. This edition highlights the operator view of how challenging it is to monetise 5G services for enterprises.
The Mobile Economy China 2025
Mobile is a powerful engine behind China’s economy, driving growth across industries, creating jobs and boosting GDP. As 5G technology matures, China is positioning itself as a global leader through rapid infrastructure deployment, including the transition to 5G-Advanced, and the integration of 5G-enabled solutions across the economy.
AI for digital industries: navigating enterprise needs, investments and supplier decisions
Digital transformation of vertical sectors is accelerating, with AI being a top area of investment. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for AI.
Five ways fixed broadband operators are using AI
GSMA Intelligence has identified five AI use cases for fixed broadband operators that aim to enhance customer experience while reducing costs: AI for network optimisation, AI for fibre rollout, AI integrated into CPE, AI for sales and marketing, and AI for customer service.
IoT and eSIM for digital industries: navigating enterprise needs, investments and supplier decisions
Digital transformation of vertical sectors is accelerating, with IoT being an important driver and enabler. GSMA Intelligence surveyed nearly 4,200 enterprises across 21 countries and 10 vertical sectors to gain relevant insights into their digital transformation across a range of technologies. This report analyses the key findings and implications for IoT and eSIM.
ESG Metrics for Mobile Benchmarking 2024
The ESG Metrics for Mobile Benchmarking 2024 report provides a comprehensive analysis of how mobile operators worldwide are adopting and disclosing ESG metrics to drive sustainability and business value.
Satellite and NTN tracker, Q1 2025
Direct to cell continues to be the main attraction for operators due to the monetisation opportunities from an extended coverage footprint. IoT is an interesting storyline in 2025 given that the latest standards (Release 19) incorporate new functionality for non-terrestrial network services geared at IoT applications such as sensors, telematics and energy monitoring.
Towards a digital nation: addressing the scam economy in Asia Pacific
The rapid expansion of digital technologies, and mobile connectivity in particular, has profoundly impacted scam techniques and their reach. All individuals with a mobile subscription – approximately 5.8 billion people – are potential targets for scams. Rises in the volume, frequency, sophistication and success rate of scams in recent years are having a significant financial impact on victims and the global economy.
Pay-TV Markets, Q4 2024: developments and outlook
Pay-TV markets are seeing an unprecedented evolution, driven by technology investments, shifting consumer behaviour and competition (including from OTT players). This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most or how OTT competition will impact the adoption of traditional pay TV.
Fixed Broadband and FWA Markets, Q4 2024: developments and outlook
Fixed markets continue to evolve around the world, with technology investments, competition, M&A and shifting consumer behaviour being major drivers. This quarterly series outlines the latest market developments and the key trends to watch, charting the period to 2030. The report also provides comprehensive cross-country comparisons at your fingertips, allowing you to identify which markets or technologies will grow the most.
What did operators focus on at MWC Barcelona 2025?
GSMA Intelligence's Chart of the Month is a visual way of telling an important story in the mobile and broader tech ecosystem. From the shape and size of markets to trends in consumer behaviour, we aim to provide food for thought through informative visuals designed to bring colour and clarity to complex issues facing the industry. This edition looks at which topics telecoms operators focused on at MWC Barcelona 2025.
Operators at MWC Barcelona 2025: innovations, strategies and messaging
This report examines operators’ engagement at MWC Barcelona 2025, highlighting their announcements, innovations, strategy updates and messaging, in addition to examining implications for telecoms ecosystem players. We show our findings for 18 major operators across 12 areas of focus, including AI, 5G, B2B and B2C, cloud/edge and emerging tech such as APIs and non-terrestrial networks.
Distributed inference: how AI can turbocharge the edge
For several years, edge compute has been a key part of the 5G value proposition for telecoms operators selling into industries – even before AI. However, AI adds a new dimension to the value of edge through distributed inference.
Five recommendations for a successful generative AI strategy in the consumer market
GSMA Intelligence outlines five areas of focus to be considered in developing a successful consumer genAI strategy.
Spectrum Navigator, Q4 2024
This quarterly series leverages the GSMA Intelligence Spectrum Navigator tool to identify key trends and insights. The report outlines the latest important developments in the spectrum world and the key trends to watch going forward.
MWC Barcelona 2025: monetising in an AI world
MWC Barcelona 2025 attracted over 2,900 exhibitors, including telecoms operators, vendors and firms from across the broader technology ecosystem. This report examines the key announcements and innovations that took centre stage, what came as a surprise and what it all means for telecoms and the wider TMT industry.
Global Mobile Forecasts, Q4 2024 Review: capturing the changes, discussing the drivers
GSMA Intelligence constantly monitors mobile markets across the world to capture the most recent trends and share the latest available data. This analysis looks at the key revisions made to the mobile connection forecasts over the previous quarter and the drivers underpinning the changes.
How IoT adopters should navigate IoT network coverage and connectivity options
Successful IoT deployment requires careful network selection, hardware planning, and ongoing connectivity management. Businesses must assess network coverage, roaming fees and SIM options while fostering strong relationships with IoT MVNOs or operators. Contingency plans are crucial, and so is access to reliable and regularly updated market intelligence as for IoT networks operation, network shutdown plans and hardware availability. This piece explores key factors shaping the availability of cellular IoT services and helps IoT adopters (both end-user industries and IoT device makers) to navigate the various options and make sense of latest market developments, such as AT&T’s NB-IoT exit and U-blox’s discontinuation of its cellular modules business.
Network Sunsets, Q4 2024
This quarterly series leverages GSMA Intelligence data on network sunsets to identify the key trends and understand the future. The report outlines the latest developments in network sunsets. The data provided here covers network sunsets by year, technology and region. The report also spotlights the momentum in 2G/3G network sunsets in the context of total active 2G/3G networks globally.
Telco AI: State of the Market, Q1 2025
In the final report of a four-part series, this edition of Telco AI: State of the Market covers one of the most important industry dynamics: AI for networks versus networks for AI.
Global Mobile Trends 2025
The definitive guide to the biggest shifts shaping mobile, AI and telecoms. How will AI reshape telecoms? What’s next for 5G, satellites and enterprise networks?
IoT and mobile operators: progress and pain points
As IoT adoption accelerates, operators face a growing challenge in delivering seamless, cost-effective and scalable connectivity. This report delves into the biggest pain points encountered by operators.
AI to better understand your customers: a case study of Amdocs
The competitive environment faced by operators means that staying ahead of the game on customer experience – understanding what people want before they know they want it – is key to success. Amdocs' Customer Experience Insights (CXI) solution provides a pertinent example for a case study.
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