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The latest GSMA consumer survey asked more than 10,000 consumers about their views on smartphone repairability, reuse and recycling, refurbished smartphones and the importance of sustainability when buying a new mobile phone. The survey findings have important implications for operators, mobile phone OEMs and other mobile ecosystem players in terms of positioning, potential sales benefits and the wider promotion of circularity schemes.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. This edition highlights Deutsche Telekom's strategy to aid the transition to 5G through the availability of affordable 5G smartphones.

Having been under significant pressure for the last few years, sales of smartphones are recovering. Against this backdrop, understanding how consumer behaviour with devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth.

CES saw more than 140,000 attendees from over 150 countries and over 4,500 exhibitors. To help navigate the key announcements, developments and implications from the show, this report focuses on four key areas of innovation: consumer devices, smart home, digital entertainment and automotive.

Innovation in consumer technology and shifting consumer behaviour are redefining consumer experiences, creating opportunities for new and existing players. But consumer budgets are still under pressure in many markets, so monetisation is not straightforward. Consumer segmentation will be important, and this requires insights into how consumer preferences are evolving.

This dashboard, based on our August 2024 consumer survey, provides all the relevant data related to device user behaviour in a consistent and structured way.

This report analyses the consumer landscape for wearables, including current ownership levels, favourable consumer segments for these devices, future innovation and new wearable form factors that could entice consumers.

Insight Highlights offer an opportunity to view some of the premium research and data offered by GSMA Intelligence to subscribers. This edition focuses on the smartphone market, examining OEM market shares and the evolution of consumer behaviour, leveraging data from GSMA Intelligence's OEMs in Focus: Smartphone Market Shares Dashboard and the GSMA Intelligence Consumers in Focus Survey December 2023.

AI was everywhere at IFA 2024, dominating company showcases of consumer devices and appliances. The show also saw notable developments across sustainability, smart homes, smartphones, wearables and gaming. IFA also served as a reminder of the challenges in the AI era, including consumer concerns around data privacy and the issue of security.

OEM smartphone market shares have been shifting in recent years due to multiple factors. As smartphone sales return to growth, getting granular insights into competitive dynamics, including analysing the leaders, followers and challengers, is key to capitalise on sales recovery, especially at regional and country levels.

This dashboard provides granular data on OEM smartphone market shares, highlighting leaders, followers and challengers in each country and region. It is a valuable asset not only for OEMs looking to adjust their growth strategies and targets, but also for other players whose businesses heavily rely on smartphone dynamics, including operators and providers of digital services.

Smartphone sales have been under pressure in recent years, with declining volumes due to supply chain issues, geopolitical tensions and rising inflation. However, industry estimates show year-on-year growth in global sales over the past few quarters. This research outlines four considerations for OEMs when revisiting their smartphone strategies.

Led by big tech firms, genAI advancements have come thick and fast. In this report we review the latest developments and innovation across five key areas, and what they mean for consumers and AI ecosystem players such as operators, device makers and regulators.

The global market for pre-owned, refurbished mobiles is growing significantly. The latest GSMA Intelligence consumer survey asked users about their intentions, including whether they would consider purchasing refurbished smartphones, the reasons for doing so, and their expectations for price discounts. The survey findings have important implications for operators, smartphone OEMs and other ecosystem players.

Devices are critical to enabling private network use cases, particularly when it comes to connecting assets and operations for the first time, beyond just upgrading existing connectivity infrastructure. Understanding the new capabilities and innovation happening on the device and at the 'edge' level is important for articulating private networks' increasing value as 5G expands.

This Insight Spotlight presents GSMA Intelligence's key takeaways across five areas of key announcements at CES 2024: artificial intelligence (AI), devices, smart home, digital entertainment and automotive. As these developments unfold, there are important implications for industry players, including operators, on the road ahead.

This is a preliminary overview of the GSMA Intelligence dataset for smartphone usage by operating system (OS). Data is provided at the global level and for seven regions around the world.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we highlight how Orange Group sees its Re initiative as an important measure in helping bolster its sustainability credentials.

With supply-chain disruption and slower device sales, understanding how consumer behaviour regarding devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth. This dashboard presents the data from GSMA Intelligence's latest consumer survey, conducted in Q4 2022, with consumers across eight major countries asked a range of questions on devices.

In this latest research on devices, GSMA Intelligence explores how consumer behaviour is changing across areas such as smartphone replacement rates and brand loyalty. It explores how new technologies such as advanced AI are impacting the future of smartphones, and how the value for consumers lies in the smartphone as a platform for mobile digital services.

IFA, the consumer electronics and home appliance trade show, was back in full force for 2023 with around 180,000 attendees from more than 135 countries. Key developments from the show spanned five areas: sustainability in consumer devices and appliances; the smart home; AI in consumer devices and appliances; smartphones and wearables; and gaming.

In this report we start by reviewing the current state of XR, before discussing the impact that Apple could have on XR and the challenges it faces in realising its vision of XR as the next computing platform. Finally, we look at the implications for various industry players such as Apple's XR competitors, XR vendors and operators.

Increasingly advanced AI integration in smartphones is expected to have a wide-ranging impact across smartphone hardware, software and user apps. In this report we take an in-depth look at the future of advanced AI integration in smartphones and the implications for industry players such as OEMs and operators.

This report explores the insights from our latest consumer survey across various areas, including the outlook for smartphone replacement, consumers' preferred smartphone purchasing criteria, smartphone brand loyalty and preferred smartphone sales channels.

In this report we present our key takeaways and views across five areas that saw important developments during CES 2023: the metaverse, devices, smart home, gaming and automotive. We also examine the implications for various industry players, including mobile operators, on the road ahead.

Operator strategies continue to evolve in the digital era as the telecoms industry seeks to capture new growth opportunities in the consumer and enterprise markets. Assessing innovation and achievements is more important than ever before. GSMA Intelligence's operator case studies provide a concise and consistent way to shine a light on and analyse operators' strategies and business models, as well as how they are launching new services. In this edition, we explore the growth in sustainability as a priority for operators and consumers, and Vodafone's role in this.

Against the current backdrop of supply-chain disruptions and slower device sales, understanding how consumer behaviour for devices is changing (and why) is crucial to prepare for the next phase of device innovation and growth. This dashboard, based on a consumer survey in 10 major countries worldwide, provides all the relevant data related to consumer behaviour for devices, in a consistent and structured way - a valuable asset for companies looking to formulate or adjust their commercial strategies and plans for devices.